Generative Engine Optimization (GEO): How to Optimize for AI-Driven Search in the Indian Market
Remember the time when SEO meant ranking on Google’s top 10 blue links? In 2024 – 25, users are increasingly skipping clicks. They are getting more prone to ask ChatGPT, Gemini or perplexity and get the direct answers inside the AI generated summaries. The shift...
Leveraging Short-Form Video + Social Commerce in India: From Views to Transactions
If you think that the short form videos are only good for views and some vanity metrics, frankly, you are missing out on the real money in today’s time. India’s social media users don’t just watch anymore. But they compare, click, cart and eventually make it...
Advanced Audience Segmentation for Indian Brands: From Micro-Segments to Predictive Modeling
Indian consumers do not behave in a linear way. The same customer who buys premium coffee will bargain at groceries, will choose some thrift affordable fashion, but might spend lavishly on travel. This layered behavior is exactly why Indian brands can no longer rely on the...
