symbolx blog
Latest Insights From The Digital World
Get a scoop of the latest news from the digital world and our experts’ opinions on a variety of topics.
Generative Engine Optimization (GEO): How to Optimize for AI-Driven Search in the Indian Market
Remember the time when SEO meant ranking on Google's top 10 blue links? In 2024 - 25, users are increasingly...
Leveraging Short-Form Video + Social Commerce in India: From Views to Transactions
If you think that the short form videos are only good for views and some vanity metrics, frankly, you are missing...
Advanced Audience Segmentation for Indian Brands: From Micro-Segments to Predictive Modeling
Indian consumers do not behave in a linear way. The same customer who buys premium coffee will bargain at...
